EDITION N° 01
R
GOLD
For those who have nothing to prove. Almost.
€49*
A digital identity. A numbered keepsake. The button.
GIFT THIS EDITION◆THE WORLD'S MOST UNNECESSARY LUXURY◆
THE RICH
BUTTON.
Some things money can't buy.
This isn't one of them.
GO AHEAD. PRESS IT.
01THE PHILOSOPHY
A statement.
Not a solution.
Most apps promise to change your life. We promise to leave it exactly as it is.
The Rich Button is a playful experiment about status, luxury and the strange things we choose to value. The button works. It simply doesn't do anything worth paying for.
AND THAT IS ENTIRELY THE POINT.00PRODUCTIVITY FEATURES
100%UNNECESSARY
∞POSSIBLE CONVERSATIONS
02THE COLLECTION
Three ways to
make a point.
Same gloriously unnecessary button. Three very different statements.
PROPOSED EDITIONS — NOT FOR SALE
EDITION N° 02
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PLATINUM
Because subtlety is a matter of perspective.
€199*
A digital identity. A numbered keepsake. The button.
GIFT THIS EDITIONEDITION N° 03
R
DIAMOND
The most expensive way to get exactly the same thing.
€999*
A digital identity. A numbered keepsake. The button.
GIFT THIS EDITION*Hypothetical research prices. Nothing is being sold. No memberships, certificates or club access are currently issued.
03THE PRIVILEGES
Membership has its privileges.
Some are even real.
GOLD
Your personal button, a digital certificate and a member profile. A perfectly unnecessary beginning.
PLATINUM
Everything in Gold, plus a distinctive design and a special digital collection.
DIAMOND
Everything in Platinum, plus the private Diamond Lounge, member messaging and invitations.
Membership features are planned, not currently available. Purchases are not enabled.
04THE DIAMOND LOUNGE
It's lonely
at the top.
A private place for Diamond members to meet and message one another. If you're the only member, congratulations: you're also the most exclusive.
THE LOUNGE IS NOT OPEN YET
THE DIAMOND LOUNGE
◇
“Congratulations. You're the most exclusive member of the club. Unfortunately, you're also the only one.”
CONCEPT PREVIEW · NO ACTIVE MEMBERS05THE WALL OF WEALTH
Money talks.
So does silence.
One day, verified members may choose to appear here under their alias. No imaginary members. No invented fortunes.
✧THE WALL IS WAITINGNO PUBLIC MEMBER PROFILES YET
06THE BILLIONAIRES CLUB
THE RICH BUTTON®MEMBER'S EDITION
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OWNER NO.000 — 000DIAMOND
CONCEPT CARD
CONCEPT CARD
Belong to
something useless.
A future members-only collection of digital keepsakes, numbered editions and a little harmless vanity. Because sometimes the story is the whole product.
◆YOUR NUMBER. YOUR EDITION. YOUR STORY.
Preview concept only. Membership is not currently available.
07THE COLLECTION
Something to show for nothing.
Create a complimentary sample certificate. No purchase, membership or ownership is created.
THE RICH BUTTON®
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CERTIFICATE OF ABSOLUTELY NOTHING
YOUR NAME
GOLD EDITION
BECAUSE YOU CAN.SAMPLE ONLY · NOT PROOF OF PURCHASE OR MEMBERSHIP